Curiosity can certainly relate to the sale-ability of a potential new product or service.
Carrie Wilkerson says in her book, The Barefoot Executive, “We spend money on what’s important to us. Find out what your audience thinks is important and how you can fill those needs.”
She says there are several non-negotiable questions to consider, which include: Does your market have money? Will they spend it? Are they reachable?
If someone wants to create and sell something and they have not explored what the market wants/needs, they may end up wasting their time and resources.
Wilkerson says there are several interchangeable questions to consider such as: Is there a need or pain? Is your marketing passionate or fanatical?
People will spend more money to solve their problem and to relieve pain than they will spend to prevent a problem in the first place or to feel pleasure. For example, weight loss outsells wellness. Having a genuine curiosity about what people want to fix can help you create a sale-able product or service.
Some have a strong passion that is tied to a hobby or sport such as golfing, scrapbooking, or photography. These passions may guide where someone will spend money. It’s important to identify what passions are popular so that you can create something to fill the void. Again, curiosity plays a role.
Let’s say you are a writer and you decide to join a group of other writers. Perhaps you ask them what challenges they experience as they grow. What roadblocks have they experienced on their creative journey? Once you find a common theme, you may be able to develop a product or service that can help them with their struggles.
Curiosity about the wants and needs of potential buyers is critical to the success of a service or product. There is a price to pay for those who lack curiosity.
If you lack curiosity and you plan to develop a new service or product, we recommend hiring someone who has a knack for polling other people and can do the market research for you. It’s crucial to the sale-ability and the future success of what you plan to offer.