Want to beat your competition? Leverage Your Likeability!

Have you ever met someone who made a great first impression? This person may have been everything you’d want in an ideal employee or business partner: intelligent, witty, professional and experienced.

But after a few moments, you know none of this. You just know that he or she is “likeable.”

Would you do business with this person? Would you recommend this person to your colleagues? I’m willing to bet that you would.

In previous blog posts, we’ve talked a lot about the characteristics of “likeable” people.

Today, I want to emphasize that being “likeable” is a tremendous competitive advantage, especially in today’s job market. The national unemployment rate is 8.9 percent, compared to 5.88 percent just a decade ago. In this situation, any edge can mean the difference between landing that big time job or remaining unemployed.

Being likeable means that people are naturally drawn to you. They are more interested in your opinions. They are more likely to trust you, follow you and listen to you. Do these sound like characteristics that would benefit you in a job interview?

Being likeable can also be the difference in earning a big promotion. Those who are likeable tend to have more influence on management, colleagues and direct reports. By being likeable, you’ll be more likely to make a lasting impression on key decision makers.

For more benefits, watch this video: “What are some benefits you will enjoy if others find you likeable?

What are qualities in others that you find “likeable”?

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