Why are so many executives and business owners resistant to working with an executive coach? Is it cost, time or maybe something else?

The following is a contribution by Elizabeth Reusswig of Central PA Webster.

Let’s first consider the cost of coaching.  Most business people make spending decisions every day that impact their business or professional advancement.

Elizabeth Reusswig

As with anything, if something is perceived to be worthwhile, the funds will usually become “available.” Many people say it’s too expensive, but in reality, coaching is often one of the most worthwhile investments one can make in their professional development or business and one that will save you valuable time and money down the road.

So, is it time?  Time is often considered to be the most valuable resource of all.  We can’t go back and change what’s happened and we can’t predict what will happen in the future.  The only part of time over which we have any real control is the present.  Every day we choose how to spend our time.  Coaching can help us make better and more focused choices on how to spend our time.

Oftentimes, it’s neither time or cost that is the real root of resistance to coaching.  For many people it is an internal fear of change.  Regardless, of how unpleasant or unsatisfying the current situation may be, deep down they fear that the process of changing or the end result will be worse.  The desire to avoid pain overrides the ability to seek or feel enjoyment.

If you’ve considered hiring a coach, but have held off for one reason or another, take a second look at what your real hesitation may be.  You may find that hiring a coach is just what you need to improve your career or business…or I as I like to say, “get unstuck.” So, what is your reason for not hiring an executive coach and is it keeping you from reaching that next level of success?

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